about nav

What makes nav different?


We treat the client experience as good as the user experience. Building brands and websites can feel complex. But not all agencies prioritize the client experience as much as they do the user experience. We treat them equal through a process that ensures collaboration and open communication.


We unite UX and branding. While the evolution of UX and analytics have brought us incredible understanding into what does and doesn’t work, the evolution of web design has faltered, reducing design to a formula — and leaving branding largely out of it.
Our "logic + love" approach amplifies your brand throughout your web presence using your brand strategy and user insights as the framework.

meet your guide

Samantha Bohn
Founder & Design Director

Your navigator — and the founder of Nav — Samantha (aka Samm) enjoys leading clients across the murky terrains of building brands and websites.

With over 15 years’ experience across brand design, web design, web development, graphic design, and marketing, Samm is a confident guide with the passion to lead your brand to its best self — and the right domains to do so.

When you work with Nav, you’ll always have Samm as your guide. You can count on that consistency — and quality of leadership.

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about samm

Samm has worked with global Fortune 500s, startups and top U.S. manufacturers across many industries, including CPG, financial services, professional services, tourism, consulting, and technology. Most recently, Samm headed brand design for a global Fortune 100 consulting firm, creating visual systems for the design team and overseeing campaigns.

After working both corporate- and agency-side, Samm saw a need to bring her command of both branding and digital to clients directly, as well as her responsive client service.

In her spare time, Samm volunteers as an event planner for AIGA San Francisco and takes her pug, Stuart, every where she can.

our team

Nav is able to work fast and responsively due to our vast in-house expertise and our nimble operating system that supplements project needs with professionals from our broad network.

our values

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Above ego, above personal choice, we choose to lead you toward the best solution for your goals and for your users.

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We make design decisions based on strategy that is tied to what you’ve told us about your goals and what we’ve discovered about your audience and market.

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We deliver our guidance with candor but with kindness, first and foremost. In all our communications, we put our humanity first.

And attention animal lovers: We are passionate animal advocates and give back a percentage of our profits to U.S. and international animal rescues groups and sanctuaries.